Winter Recreation
Lake State Examples - Other Examples         
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Lake States Examples:

Stynes, D. and Y.-Y. Sun. 2001. Economic Impacts of Michigan Downhill Skiers and Snowboarders, 2000-01. East Lansing, MI: Department of Park, Recreation & Tourism Resources, Michigan State University. Web Link.

This study evaluates the economic impact of downhill skiers and snowboarders on the Michigan State economy and local county economies. Using a regionally stratified sample of skiers at Michigan downhill ski areas, a manager survey of Michigan downhill ski areas (this survey had a poor response rate), a simple linear regression model to predict visits to Michigan ski areas and the Michigan Tourism Economic Impact Model, statewide and local economic impacts were calculated. The study found that skiing and snowboarding generate approximately $84 million in direct and indirect income impacts and close to 4,900 jobs. The total impact of a "typical" downhill ski area is close to $4.5 million in personal income and 383 jobs.

Stynes, D., C. R. Nelson and J. A. Lynch. 1998. State and Regional Economic Impacts of Snowmobiling in Michigan. East Lansing, MI: Department of Park, Recreation & Tourism Resources, Michigan State University. Web Link.

This study estimates the economic impact of snowmobiling in Michigan to regional economies and the state as a whole using the IMPLAN input-output model. Statewide, the economic impact of snowmobilers was $48 million in direct income and 2,500 direct jobs. With multiplier effects the income impact was $93 million and 3,800 jobs. Approximately one-third of this impact was generated by out-of-state snowmobilers. Regionally snowmobile trip spending represents 11% of all tourism spending in the Western UP, 7% in the Eastern UP, 3% in the Northwest Lower Peninsula and 3.5% in the Northeast Lower Peninsula.

Gray, J., F. Li and S. Hamilton. 1989. 1988-1989 Wausau Ski Study. Madison, WI: Recreation Resources Center, University of Wisconsin-Extension.

Downhill and cross-country skiers in the Wausau area were interviewed in the 1988-89 winter season to prepare a visitor profile and expenditure patterns. Downhill ski parties spent on average, $363.85 during their trips amounting to $5.4 million during the season. Cross country ski parties spent considerably less than downhill skiers with an average of $45.87 per trip.

Geiger, T. and A. Kempen. 1988. Lincoln County Winter Marketing Study. Madison, WI: University of Wisconsin-Extension.

The purpose of this conversion study was to find out the effectiveness of advertising in the Milwaukee Journal Wisconsin Magazine. A sample of people requesting the Lincoln County winter brochure were surveyed. In addition to determining if people who requested the brochure visited Lincoln County, the survey asked about winter activity preferences, length of stay, frequency and money spent on these trips, and the types of media visitors used to obtain vacation information.

Cooper, R., S. Sadowsek and M. Kantor. 1979. Winter Recreation Visitor Study Wisconsin 1979. Madison, WI: Upper Great Lakes Regional Commission.

The study collected information on visitors to state parks in Wisconsin to assist in future decisions about facility developments and improvements. Part of the study examined the economic impact of visitors within a 25 mile radius of the sampled parks. The study found the total direct spending was estimated at about $9.4 million with indirect spending amounting to an additional $30 million. In addition, about 1,200 jobs were supported.

Kantor, M., T. Wilson, R. Cooper and S. Sadowsek. 1979. Winter Recreation Visitor Study, Marathon County. Wascau, WI: Upper Great Lakes Regional Commission, Marathon County.

The hospitality, recreation and tourism industry is a significant part of Marathon County's economy. Because of this fact, it was important to find out how demand for winter recreation was changing, who the visitors were and where they came from and what their economic impact was on the county. From this study, it is known where their target market can be found so that better marketing can occur. Also, the study found that direct and indirect spending amounted to about $320,000 and the employment would increase by about 7 jobs over a 2-3 year period with an additional 1,000 winter visitors.

Other Examples:

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